Pubs are GREAT - 23 May 2014
Scott Lloyd - Beer Searcher
The launch, which took place on the 20 May at the Phoenix, Victoria, London, was co-hosted with The British Beer & Pub Association (BPPA) and in conjunction with Inapub. The website is a new feature of the successful and high profile GREAT Britain initiative, led by the Number 10 team, VisitBritain and UKTI.
The GREAT campaign promotes Britain abroad as a GREAT place in which to invest, to study and visit, highlighting all that is best about the UK. This single campaign promotes Great Britain under a common banner, so that Britain speaks with one voice.
Community Pubs Minister, Brandon Lewis MP said:
“I was proud to be asked to announce the latest stage of the `Pubs are GREAT’ campaign, a website that will play a crucial role in signposting those visiting British tourist attractions to high quality local pubs. Because well-managed pubs are great! And through this website increasing the numbers of tourists visiting our pubs, we are not only helping visitors to experience a truly British institution as part of their visit, but the local community also benefits through the increased trade”
Joss Croft, Marketing Director at VisitBritain, here, also pictured with Brigid Simmonds, BBPA Chief Executive, said:
“Pubs are Britain’s welcome mat to the world and play a key role in attracting visitors as part of our culture and heritage offering. Our traditional and much loved pubs offer some of the warmest British welcomes, as well as excellent value and quality food options. The Pubs are GREAT digital campaign captures the best of what is familiar about the UK, but will also surprise people and encourage them to think differently about modern Britain.”
Brigid Simmonds, BBPA Chief Executive comments:
“Pubs are an essential part of the tourism offer in Britain, much loved by overseas visitors and all of us who increasingly holiday at home, so it is wonderful that they now play such are an important part in the GREAT campaign. The new Pubs are GREAT website will provide a valuable platform to showcase the many high quality pubs that Britain has to offer and will be a fantastic way of helping pubs welcome international visitors.”
After the launch, Pub Minister Brandon Lewis MP, spoke with Beer Searcher’s Mike Jordan, and expressed considerable interest in the current stages of development of the Beer Searcher website.
Mike commented that Beer Searcher would both complement existing initiatives such as ‘Pubs are Great’ and offer further help and guidance to a bourgeoning tourist industry, that would benefit from having quick access to craft beers, their content, their source and an opportunity to visit breweries that may not have previously featured on a tourist itinerary.
©Beer Searcher 2014
►VisitBritain, the national tourism agency, stated: “Beer Searcher is a great initiative, championing two things Britain does very well indeed: beer and heritage. One of VisitBritain’s most important tasks is to inspire tourists to explore as much of the country as possible, in order to spread the economic benefits of tourism. I hope Beer Searcher will encourage international and British beer lovers alike to venture to different corners of the country in their quest for the ultimate pint. On the way, they will no doubt make new friends and enjoy a great British welcome in one of our many pubs - a cultural experience totally unique to Britain and not to be missed.”
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